Our office is now offering SoundCure® Serenade® for sufferers of tinnitus (ringing in the ears.)

Tinnitus is a condition in which a person perceives sound that is not actually present in the environment. It is often described as "ringing in the ears" but can include virtually any type of sound including whooshing, hissing, or whistling.  There are many possible causes for tinnitus but most cases are related to damage to the auditory system.

Did You Know?... 

1 in 10 American adults suffer from tinnitus (ringing in the ears)1
Many tinnitus sufferers are not offered treatment but are told to “just live with it”
We now offer a new sound therapy solution that may bring you relief.

New treatment approaches are successfully providing relief for many. Our office is dedicated to staying abreast of new technological developments, and sharing them with our community.         

Serenade is a complete, FDA cleared sound therapy solution based on acoustic research conducted by leading university researchers. Simple to use and customized to each patient, Serenade’s digital signal processing system is based on the relationship between specific tonal algorithms and their effects.

The Serenade tinnitus treatment system consists of a handheld device, earphones, and proprietary, customized treatment soundscalled S-Tones. Research has suggested that these treatment sounds may address the underlying neurological cause of tinnitus.2 These key elements are combined with patient education and aftercare.

After a tinnitus evaluation, the Serenade device is programmed to play the sounds most likely to be effective for that individual.This approach may be used to seek immediate relief, and potentiallong term benefit when used as part of an ongoing tinnitus treatment program.                                     

Originally developed at UC Irvine, S-Tones® are the foundation of the SoundCure Serenade technology. Research has shown that these sounds can produce synchronized activity in the part of the brain that processes sound – the auditory cortex.2

S-Tones do not need to be loud to be effective, researchers have discovered: "…A sound is presented that is softer than the level of the tinnitus, which may completely eliminate the perception of the tinnitus. The overall level of the sound environment is less than the tinnitus alone.”3

Benefits of Serenade:

  • Unlike other approaches, this treatment is customized to your specific tinnitus.
  • Includes 4 different sound tracks including new treatment sounds known as S-Tones, developed by leading university hearing experts.
  • Device is small, portable, and easy to use, day or night.
  • Includes Sleep Assist – a 60 minute, auto-off timer to help patient fall asleep.
  • Independent left and right volume controls offer maximum flexibility and comfort.

Ask us for more information about Serenade and how it may help tinnitus sufferers.

1.      American Tinnitus Association: http://www.ata.org

2.      Liang, Lu and Wang, Neural representations of sinusoidal amplitude and frequency modulations in the primary auditory cortex of awake monkeys. J Neurophysiology, 87:2237-2261, 2002.

3.      Reavis et al., Patterned Sound Therapy for the Treatment of Tinnitus. The Hearing Journal. 2010 Nov; 63 (11): 21-24.



Tinnitus Treatment Solutions

Options for those with Ringing in the ears

Tinnitus - All In One

  • Variety of color options available
  • No hard-to-use buttons or dials
  • First-ever touch control panel
  • Multiple Memory Programmed for comfort (Mask Ringing)
  • Hearing instrument for those with hearing loss (optional)


Using our patent-pending Multiflex Tinnitus Technology, NuEar Tinnitus Treatment Solutions create a customizable and comforting sound stimulus that you and your hearing professional can fine-tune to soothe the unique, irritating sounds you hear.

The result is personalized sound therapy designed to:

  • Mask or cover up your tinnitus
  • Take your focus off your tinnitus

You can use your treatment day or night without hassel of carrying multiple devices. 

New Technology Notice

Quality Hearing Care Guaranteed: Rocky Mount 252-442-3335 or Knightdale 919-217-6009

Hours of Operation: Monday - Thursday 9 am to 5 pm and Fridays 9 am to 2 pm.